Industries
WhatsApp Business API for your industry
What businesses like yours send on WhatsApp, which Meta category each message falls in, and what it costs at Meta's official rates.
Updated October 2026
01Guides
Pick your industry
| Industry | What they send most | Typical Meta category |
|---|---|---|
| E-commerce and Shopify stores | Order confirmations, shipping updates, cart reminders | Utility and marketing |
| Clinics and healthcare | Appointment reminders, report-ready notices | Utility |
| Real estate | Instant replies to ad leads, viewing reminders, launches | Free ad-lead window, utility, marketing |
| Restaurants and cafés | Booking confirmations, order-ready notices, offers | Utility and marketing |
| Salons and spas | Appointment reminders, rebooking nudges | Utility and marketing |
| Education and coaching | Class and fee reminders, admissions | Utility and marketing |
| Travel agencies | Confirmations with tickets, changes, balance reminders | Utility |
| Gyms and fitness | Class and renewal reminders, trial leads | Utility, free ad-lead window |
| Car dealers and service centres | Ad leads, test drives, service updates | Free ad-lead window, utility |
| Insurance and finance | Renewal and payment notices, one-time passwords | Utility and authentication |
02FAQ
Frequently asked questions
Replies within 24 hours of a customer's message (free for the first 1,000 per number a month) and chats from click-to-WhatsApp ads (free for up to 7 days). Utility updates come next: $0.0034 in the US.
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