WhatsApp for real estate: answer every property lead in seconds
Click-to-WhatsApp ads bring buyers straight into a chat. Mywa replies instantly, asks budget and area, hands hot leads to an agent and sends viewing reminders. You pay Meta's official rates directly and $14.99/month to Mywa.
Updated October 2026
The WhatsApp messages property agents and developers send, and what each costs
Meta prices each message by its category. US rates shown, effective 1 October 2026; every country's rate is on the pricing pages.
| Message | Meta category | Sent by | Per message (US) |
|---|---|---|---|
| Instant reply to a click-to-WhatsApp ad lead | Service (free reply window) | New ad lead automation (free for up to 7 days) | Free for 1,000/month, then $0.0034 |
| Qualifying questions: budget, area, timeline | Service (free reply window) | Lead qualification automation, buttons and keywords | Free for 1,000/month, then $0.0034 |
| Viewing booked and reminder | Utility | Your CRM through webhook or API, or a scheduled automation | $0.0034 |
| New launch or price-drop campaign | Marketing | Campaign to an opted-in buyer list | $0.025 |
| Follow-up after a viewing | Service (free reply window) | Your agent, in the shared inbox or by WhatsApp call | Free for 1,000/month, then $0.0034 |
Meta decides a template's category when it reviews it; a message written as an update but containing an offer is billed as marketing.
From ad click to booked viewing, without waiting for an agent
- 1
Instant answer
A buyer taps your click-to-WhatsApp ad and Mywa replies in seconds with the project details and a few buttons.
- 2
Qualify on autopilot
Buttons and short questions capture budget, area and timeline, and tag the contact so your agents see who's serious.
- 3
Hand over hot leads
Qualified buyers are assigned to an agent, who can message or call them on WhatsApp from the browser.
- 4
Tell Meta which leads were real
Mywa's Meta Conversions API connection reports qualified leads back to Meta, so your ads find more buyers like them.
A real monthly bill, by where your customers are
An agency sending 6,000 launch messages, 400 viewing reminders and 2,500 replies a month, at Meta's rates effective 1 October 2026, with 1,000 free replies.
| Customers in | Paid to Meta | Paid to Mywa | Total / month | With a $0.005 fee per message |
|---|---|---|---|---|
| United States & Canada | $156.46 | $14.99 | $171.45 | $200.96 |
| United Kingdom | $422.80 | $14.99 | $437.79 | $467.30 |
| Germany | $923.50 | $14.99 | $938.49 | $968.00 |
| UAE | $375.43 | $14.99 | $390.42 | $419.93 |
| Australia | $526.67 | $14.99 | $541.66 | $571.17 |
| Brazil | $387.92 | $14.99 | $402.91 | $432.42 |
| India | $73.46 | $14.99 | $88.45 | $117.96 |
Before local taxes; Mywa on the monthly plan. The last column is Meta's charges plus a $0.005 provider fee on each message sent (Twilio's listed fee), for comparison. Replies to click-to-WhatsApp ad leads in their free window cost nothing, so a real ad-led bill is usually lower.
Messaging buyers the right way
Property buyers share their number expecting a fast, relevant answer. Keep it that way:
- 1
Message people who asked. ad leads, website enquiries and buyers who opted in to updates.
- 2
Send launches and price drops only to buyers interested in that area or budget; blocks and reports lower your number's quality rating.
- 3
Check local advertising rules for property, such as registration numbers required in some countries.
- 4
Hand over to a person quickly. automations should qualify, not replace, your agents.
Frequently asked questions
When the chat starts from a click-to-WhatsApp ad and you reply, Meta doesn't charge for messages in that conversation for up to 7 days, whatever their category.
Yes. Up to 5 team members work from one number in Mywa's shared inbox, with chats assigned to the right agent and internal notes on each lead.
Yes. Mywa includes WhatsApp calling in the browser: incoming calls ring every available agent, and agents can call buyers who allowed calls.
Through webhooks and the REST API: new leads and events can flow to your CRM, and your CRM can start reminders and follow-ups in Mywa. Leads can also be written to Google Sheets.
Grow on WhatsApp,
without the chaos.
Bring your team into one inbox, launch your first campaign, and let the follow-ups run themselves.