WhatsApp Business API pricing in Brazil
Meta's official rates for messaging customers in Brazil, effective 1 October 2026, and a calculator for your real monthly bill. You pay Meta directly; Mywa is a flat $14.99/month.
Updated October 2026
Meta charges by the country of the number you message.
Messages you send per month
Offers, launches, reminders to buy
Order, payment and booking updates
One-time passwords
Replies within 24 hours of a customer's message
Each gets 1,000 free replies a month
How you pay
Businesses in India are billed in rupees; everyone else in US dollars.
Your total per month
$354.69
Two bills. That’s all. Plus local taxes.
1 · Paid to Meta, directly
$339.70
Charged to the card on your own WhatsApp Business Account at Meta’s official rates. This money never passes through Mywa.
- Marketing · 5,000 × $0.0625$312.50
- Utility · 3,000 × $0.0068$20.40
- Authentication (OTP) · 0 × $0.0068$0.00
- Service replies · 1,000 × $0.0068$6.80
1,000 service replies free this month (1,000 per number).
2 · Paid to Mywa
$14.99
One flat subscription. Every feature and 5 team members included.
- No markup on Meta's rates
- No per-message fee from Mywa
- No per-seat or setup fees
Meta’s list rates effective 1 October 2026, before tax. Utility and OTP rates drop at high volume, and chats that start from a click-to-WhatsApp ad are free for 72 hours. All rates by country
What Meta charges per message in Brazil
List rates effective 1 October 2026, before tax. Marketing messages to Brazil are the 24th most expensive of 47 markets.
| Marketing: offers, launches, reminders | $0.0625 |
|---|---|
| Utility: order and payment updates | $0.0068 |
| Authentication: one-time passwords | $0.0068 |
| Service replies, after 1,000 free | $0.0068 |
| Marketing | $62.50 |
|---|---|
| Utility | $6.80 |
| Authentication | $6.80 |
| Service replies | $6.80 |
Utility and authentication rates drop at high monthly volume.
Two bills. Nothing else.
With Mywa, what you pay for WhatsApp is always exactly two things, and you can see both.
- 1
Meta bills you directly for messages
You add your own card to your WhatsApp Business Account. Meta charges it per delivered message at its official rates. Mywa never touches this money.
- 2
Mywa bills one flat subscription: $14.99/month
Every feature and 5 team members included. The same price whether you send 100 messages or 100,000.
- 3
No markup, no extras
No margin on Meta's rates, no per-message fee from Mywa, no per-seat, setup or add-on charges.
What a month costs in Brazil
Real bills at Meta's 1 October 2026 rates for customers in Brazil, with 1,000 free service replies on one number.
| Business | Paid to Meta | Paid to Mywa | Total / month |
|---|---|---|---|
| Small shop: 2,000 offers, 1,000 order updates, 1,500 replies | $135.20 | $14.99 | $150.19 |
| Growing business: 10,000 offers, 5,000 updates, 1,000 OTPs, 4,000 replies | $686.20 | $14.99 | $701.19 |
| High volume: 50,000 offers, 20,000 updates, 5,000 OTPs, 10,000 replies | $3,356.20 | $14.99 | $3,371.19 |
Before local taxes. Mywa on the monthly plan.
Brazil vs other WhatsApp markets
Rates per message (USD), effective 1 October 2026. The rate follows your customer's country, so messaging abroad costs that country's rate.
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Brazil | $0.0625 | $0.0068 | $0.0068 | $0.0068 |
| India | $0.0118 | $0.0014 | $0.0014 | $0.0014 |
| North America | $0.025 | $0.0034 | $0.0034 | $0.0034 |
| United Kingdom | $0.0635 | $0.022 | $0.022 | $0.022 |
| United Arab Emirates | $0.0576 | $0.0157 | $0.0157 | $0.0157 |
| Germany | $0.1365 | $0.055 | $0.055 | $0.055 |
Replies now count after 1,000 a month
Meta didn't change Brazil's per-message rates on 1 October 2026. What changed for everyone: service replies are now charged after the first 1,000 per business phone number each month, at $0.0068 each for customers in Brazil.
Chats that start from a click-to-WhatsApp ad or a Facebook Page button stay free for 72 hours, whatever you send.
- 1
Send order, delivery and payment updates as utility, not marketing: they cost a fraction of the price.
- 2
Run click-to-WhatsApp ads. every message for the next 72 hours is free.
- 3
Send campaigns to people likely to care. fewer wasted marketing messages.
- 4
Check the rate you pay against Meta's. a provider markup grows with every message.
Frequently asked questions
Meta's rates effective 1 October 2026 are $0.0625 per marketing message and $0.0068 per utility or authentication message, before tax. Service replies cost $0.0068 after 1,000 free per number each month.
The first 1,000 each month per phone number are. After that Meta charges $0.0068 per reply. Replies within 72 hours of a click-to-WhatsApp ad are always free.
Meta bills your own WhatsApp Business Account directly at its official rates. Mywa charges only its subscription, $14.99/month or $149/year, plus local taxes, with no markup on messages and no per-seat fees.
The rate follows your customer: any business messaging a number in Brazil pays Brazil's rate.
It uses Meta's official list rates. Your real bill can be slightly lower at high volume, because utility and authentication rates drop in volume tiers.
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