WhatsApp automation that replies, qualifies and follows up
Build workflows visually: answer every lead in seconds, ask qualifying questions, route chats to the right person and follow up on time — without spamming anyone.
Updated September 2026
Automation you can see working
Every ad lead answered in seconds
When someone messages from your click-to-WhatsApp ad, Mywa replies instantly, asks a qualifying question and routes them by their answer.
Your advantage: Hot leads reach your sales team while they're still interested; the rest are followed up automatically instead of forgotten.
Triggered by your other tools
Shopify orders and abandoned carts, Google Sheets, webhooks and the API can start automations or receive their results.
Your advantage: Order updates and cart reminders go out on their own — no one on your team has to remember to send them.
Start automations from what customers do
Messages & keywords
A first message, any message, a keyword, or a reply to one of your campaigns.
Click-to-WhatsApp ad leads
Reply the moment someone messages you from a Facebook or Instagram ad.
Time-based
No reply after a while, the 24-hour window about to close, or a fixed schedule.
Changes in your data
A tag added, a status or lead quality changed, a conversation assigned.
Other apps
Shopify orders and abandoned carts, or any system through webhooks and the API.
Manual
Run an automation for a contact by hand from the chat.
Powerful steps, with guardrails against spam
Automations can send messages, wait, branch on conditions, update contacts and call other apps — and they respect limits that protect your number.
Conditions & branches
Different paths by answer, tag, business hours or any contact field.
Lead qualification
Ask questions, save answers to the contact and score lead quality.
Optional AI steps
Draft replies or extract details from messages. Drafts are saved for review, not sent blindly.
Quiet hours
Automated messages wait until morning instead of waking customers up.
Per-contact caps
Limits on how many automated messages one person can receive.
Human takeover
Pause automation for a contact, or stop it when an agent replies.
Tell Meta which WhatsApp leads were real
Click-to-WhatsApp ads are optimised on the conversations they start — including the ones that go nowhere. Mywa can report back which leads turned out to be real through Meta's Conversions API, so your ads learn to find more of the customers who actually buy.
Launch your first WhatsApp automation
- 1
Start from a preset
Pick a ready-made flow such as instant lead reply, qualification or follow-up.
- 2
Adjust the steps
Edit the messages, waits and branches in the visual builder.
- 3
Test and publish
Mywa checks the flow for problems before it goes live, then shows every run so you can see what happened.
Frequently asked questions
Yes — automations can hold a structured conversation: ask questions, branch on answers, and hand over to a person. AI steps are optional.
Only with an approved template, as WhatsApp's rules require. Mywa accounts for the 24-hour window and can trigger just before it closes.
They're built not to: automations are grouped into lanes so two never answer the same message, per-contact caps limit volume, quiet hours hold messages overnight and opted-out contacts are skipped.
No. Automations are built in a visual editor starting from presets. Developers can also trigger them through webhooks and the API.
Grow on WhatsApp,
without the chaos.
Bring your team into one inbox, launch your first campaign, and let the follow-ups run themselves.