WhatsApp for car dealers and service centres
Answer buyers from your ads in seconds, confirm test drives, send photos and quotes, and keep service customers updated until the car is ready. You pay Meta's official rates directly and $14.99/month to Mywa.
Updated October 2026
The WhatsApp messages car dealers and service centres send, and what each costs
Meta prices each message by its category. US rates shown, effective 1 October 2026; every country's rate is on the pricing pages.
| Message | Meta category | Sent by | Per message (US) |
|---|---|---|---|
| Instant reply to a car ad lead | Service (free reply window) | New ad lead automation (free for up to 7 days) | Free for 1,000/month, then $0.0034 |
| Test drive booked and reminder | Utility | Your CRM through webhook or API, or your team | $0.0034 |
| Service booked, car ready for pickup | Utility | Your workshop system, through webhook or API | $0.0034 |
| Service-due reminder or new model launch | Marketing | Campaign to opted-in customers | $0.025 |
| Photos, quotes and questions | Service (free reply window) | Your sales or service team, in the shared inbox | Free for 1,000/month, then $0.0034 |
Meta decides a template's category when it reviews it; a message written as an update but containing an offer is billed as marketing.
Three WhatsApp workflows for a dealership
- 1
Ad leads answered while they're hot
Mywa replies to every click-to-WhatsApp lead with the model's details, asks budget and timing, and assigns serious buyers to a salesperson.
- 2
Service updates without phone calls
Your workshop system tells Mywa when the car is in, when a quote is ready and when it can be collected; the customer can reply with questions.
- 3
Tell Meta which leads bought
The Meta Conversions API connection reports qualified leads and sales back to Meta, so your ads reach more real buyers.
A real monthly bill, by where your customers are
A dealership sending 1,200 test-drive and service updates, a 3,000-message launch campaign and 2,500 replies a month, at Meta's rates effective 1 October 2026, with 1,000 free replies.
| Customers in | Paid to Meta | Paid to Mywa | Total / month | With a $0.005 fee per message |
|---|---|---|---|---|
| United States & Canada | $84.18 | $14.99 | $99.17 | $117.68 |
| United Kingdom | $249.90 | $14.99 | $264.89 | $283.40 |
| Germany | $558.00 | $14.99 | $572.99 | $591.50 |
| UAE | $215.19 | $14.99 | $230.18 | $248.69 |
| Australia | $283.11 | $14.99 | $298.10 | $316.61 |
| Brazil | $205.86 | $14.99 | $220.85 | $239.36 |
| India | $39.18 | $14.99 | $54.17 | $72.68 |
Before local taxes; Mywa on the monthly plan. The last column is Meta's charges plus a $0.005 provider fee on each message sent (Twilio's listed fee), for comparison.
Messaging buyers and owners the right way
Meta's policies keep WhatsApp useful for customers, and following them keeps your number healthy:
- 1
Updates about a booked service or test drive are utility; service-due nudges and launches are usually reviewed as marketing.
- 2
Vehicle finance offers are regulated in many countries; check local rules before promoting them.
- 3
Hand leads to a person quickly. buyers want answers from someone who knows the car.
- 4
Get opt-in before sending marketing, and make opting out easy: Mywa handles opt-out replies for you.
Frequently asked questions
Yes. In the shared inbox your team can send images, videos and documents such as quotes in the chat.
It depends on the wording, and Meta decides when it reviews the template. A reminder about a service the customer booked is utility; a general “your car may be due for a service” nudge is usually treated as marketing.
Yes. Up to 5 team members work from one number in Mywa, with leads assigned to the right person and notes on each.
Grow on WhatsApp,
without the chaos.
Bring your team into one inbox, launch your first campaign, and let the follow-ups run themselves.