WhatsApp for travel agencies: tickets, changes and answers on the go
Travellers already have WhatsApp open abroad. Send confirmations and tickets as documents, alert them to changes, remind them of balances due and answer questions from one shared inbox. You pay Meta's official rates directly and $14.99/month to Mywa.
Updated October 2026
The WhatsApp messages travel agencies and tour operators send, and what each costs
Meta prices each message by its category. US rates shown, effective 1 October 2026; every country's rate is on the pricing pages.
| Message | Meta category | Sent by | Per message (US) |
|---|---|---|---|
| Booking confirmed, with the voucher or ticket as a PDF | Utility | Your booking system, through webhook or API | $0.0034 |
| Itinerary change or pickup time | Utility | Your booking system, or your team from a template | $0.0034 |
| Balance due reminder | Utility | Scheduled automation, or your system through the API | $0.0034 |
| Seasonal packages and early-bird offers | Marketing | Campaign to opted-in past travellers | $0.025 |
| Answers while travelling | Service (free reply window) | Your team, in the shared inbox or by WhatsApp call | Free for 1,000/month, then $0.0034 |
Meta decides a template's category when it reviews it; a message written as an update but containing an offer is billed as marketing.
Three WhatsApp workflows for a travel desk
- 1
Confirmation with documents
When a booking is confirmed, your system calls Mywa and the traveller gets a template with the voucher or ticket attached as a PDF.
- 2
Balance reminders
A reminder before the balance is due, with your payment link, and another if it's still unpaid.
- 3
Help on the trip
A traveller with a problem messages or calls on WhatsApp; it rings every available agent and the first to answer takes it.
A real monthly bill, by where your customers are
An agency with 500 bookings a month (3 updates each), a 2,000-message seasonal campaign and 2,500 replies, at Meta's rates effective 1 October 2026, with 1,000 free replies.
| Customers in | Paid to Meta | Paid to Mywa | Total / month | With a $0.005 fee per message |
|---|---|---|---|---|
| United States & Canada | $60.20 | $14.99 | $75.19 | $90.20 |
| United Kingdom | $193.00 | $14.99 | $207.99 | $223.00 |
| Germany | $438.00 | $14.99 | $452.99 | $468.00 |
| UAE | $162.30 | $14.99 | $177.29 | $192.30 |
| Australia | $202.30 | $14.99 | $217.29 | $232.30 |
| Brazil | $145.40 | $14.99 | $160.39 | $175.40 |
| India | $27.80 | $14.99 | $42.79 | $57.80 |
Before local taxes; Mywa on the monthly plan. The last column is Meta's charges plus a $0.005 provider fee on each message sent (Twilio's listed fee), for comparison.
Messaging travellers the right way
Meta's policies keep WhatsApp useful for customers, and following them keeps your number healthy:
- 1
Meta charges by the traveller's phone number, not where they are: a UK number roaming in Thailand pays the UK rate.
- 2
Booking, change and payment updates are utility; package offers are marketing.
- 3
Don't send full passport or card details over chat; share them through your own secure systems.
- 4
Get opt-in before sending marketing, and make opting out easy: Mywa handles opt-out replies for you.
Frequently asked questions
Yes. Templates can carry a PDF document, so the booking confirmation can include the voucher or ticket itself.
The rate of the country of their phone number. A traveller with a UK number pays the UK rate wherever they are.
Yes. Mywa includes WhatsApp calling in the browser: incoming calls ring every available agent, and agents can call travellers who allowed calls.
Grow on WhatsApp,
without the chaos.
Bring your team into one inbox, launch your first campaign, and let the follow-ups run themselves.