WhatsApp for schools, coaching and online courses
Remind students of classes and fees, tell parents results are out, and answer admission enquiries from one shared inbox. You pay Meta's official rates directly and $14.99/month to Mywa.
Updated October 2026
The WhatsApp messages schools, coaching centres and course creators send, and what each costs
Meta prices each message by its category. US rates shown, effective 1 October 2026; every country's rate is on the pricing pages.
| Message | Meta category | Sent by | Per message (US) |
|---|---|---|---|
| Class or session reminder | Utility | Scheduled automation, or your timetable system through the API | $0.0034 |
| Fee due or payment received | Utility | Your fees system, through webhook or API | $0.0034 |
| “Results are out” or attendance notice | Utility | API call, or a tag added in Mywa | $0.0034 |
| Admissions open or new batch | Marketing | Campaign to opted-in enquiries | $0.025 |
| Answers to parent and student questions | Service (free reply window) | Your office, in the shared inbox | Free for 1,000/month, then $0.0034 |
Meta decides a template's category when it reviews it; a message written as an update but containing an offer is billed as marketing.
Three WhatsApp workflows that save the office hours
- 1
Reminders that go out by themselves
Class reminders on a schedule, and fee reminders when your fees system marks a payment due, each from an approved template.
- 2
Admission leads answered at once
Enquiries from click-to-WhatsApp ads get an instant reply with course details and buttons, then go to a counsellor in the inbox.
- 3
One inbox for the office
Up to 5 staff answer parents and students from one number, with notes on each family, instead of a teacher's personal phone.
A real monthly bill, by where your customers are
An institute with 500 students sending 4,000 class and fee reminders, a 2,000-message admissions campaign and 2,000 replies a month, at Meta's rates effective 1 October 2026, with 1,000 free replies.
| Customers in | Paid to Meta | Paid to Mywa | Total / month | With a $0.005 fee per message |
|---|---|---|---|---|
| United States & Canada | $67.00 | $14.99 | $81.99 | $107.00 |
| United Kingdom | $237.00 | $14.99 | $251.99 | $277.00 |
| Germany | $548.00 | $14.99 | $562.99 | $588.00 |
| UAE | $193.70 | $14.99 | $208.69 | $233.70 |
| Australia | $224.90 | $14.99 | $239.89 | $264.90 |
| Brazil | $159.00 | $14.99 | $173.99 | $199.00 |
| India | $30.60 | $14.99 | $45.59 | $70.60 |
Before local taxes; Mywa on the monthly plan. The last column is Meta's charges plus a $0.005 provider fee on each message sent (Twilio's listed fee), for comparison.
Messaging students and parents the right way
Meta's policies keep WhatsApp useful for customers, and following them keeps your number healthy:
- 1
Message parents and adult students who agreed to WhatsApp updates; be careful with minors' data and follow local law.
- 2
Fee and class reminders are utility; admissions and course promotions are marketing.
- 3
Keep results and personal details to what the family needs; share full reports through your own systems.
- 4
Get opt-in before sending marketing, and make opting out easy: Mywa handles opt-out replies for you.
Frequently asked questions
They're utility messages at Meta's rate for the recipient's country: $0.0034 in the US, $0.022 in the UK and ₹0.115 in India, effective 1 October 2026.
Yes. Up to 5 team members answer from one number in Mywa's shared inbox, with chats assigned and notes kept on each contact.
Yes. Mywa replies to click-to-WhatsApp ad leads instantly, asks what course they want and hands them to a counsellor. Replying within 24 hours also opens Meta's free window of up to 7 days.
Grow on WhatsApp,
without the chaos.
Bring your team into one inbox, launch your first campaign, and let the follow-ups run themselves.