WhatsApp for gyms and studios: full classes, fewer lapsed members
Remind members of booked classes, tell them before their membership renews, answer trial enquiries from ads in seconds and invite lapsed members back. You pay Meta's official rates directly and $14.99/month to Mywa.
Updated October 2026
The WhatsApp messages gyms and fitness studios send, and what each costs
Meta prices each message by its category. US rates shown, effective 1 October 2026; every country's rate is on the pricing pages.
| Message | Meta category | Sent by | Per message (US) |
|---|---|---|---|
| Class booked and reminder | Utility | Your booking tool, through webhook or API | $0.0034 |
| Membership renews or payment failed | Utility | Your membership system, through webhook or API | $0.0034 |
| Instant reply to a free-trial ad lead | Service (free reply window) | New ad lead automation (free for up to 7 days) | Free for 1,000/month, then $0.0034 |
| Win-back offer to lapsed members | Marketing | Campaign to opted-in former members | $0.025 |
| Answers about timetables and prices | Service (free reply window) | Your front desk, in the shared inbox | Free for 1,000/month, then $0.0034 |
Meta decides a template's category when it reviews it; a message written as an update but containing an offer is billed as marketing.
Three WhatsApp workflows for a fitness business
- 1
Trial leads answered in seconds
Someone taps your ad; Mywa replies with trial times and buttons, then hands them to a coach. Every message in the next 7 days is free.
- 2
Renewal and failed-payment notices
Your membership system tells Mywa when a renewal is coming or a payment failed, and the member gets a clear notice with a link to fix it.
- 3
Bring lapsed members back
Tag members who stopped coming and send a campaign with a return offer to those who opted in.
A real monthly bill, by where your customers are
A gym with 600 members sending 3,000 class and renewal messages, a 1,500-message win-back campaign and 1,500 replies a month, at Meta's rates effective 1 October 2026, with 1,000 free replies.
| Customers in | Paid to Meta | Paid to Mywa | Total / month | With a $0.005 fee per message |
|---|---|---|---|---|
| United States & Canada | $49.40 | $14.99 | $64.39 | $79.40 |
| United Kingdom | $172.25 | $14.99 | $187.24 | $202.25 |
| Germany | $397.25 | $14.99 | $412.24 | $427.25 |
| UAE | $141.35 | $14.99 | $156.34 | $171.35 |
| Australia | $165.85 | $14.99 | $180.84 | $195.85 |
| Brazil | $117.55 | $14.99 | $132.54 | $147.55 |
| India | $22.60 | $14.99 | $37.59 | $52.60 |
Before local taxes; Mywa on the monthly plan. The last column is Meta's charges plus a $0.005 provider fee on each message sent (Twilio's listed fee), for comparison.
Messaging members the right way
Meta's policies keep WhatsApp useful for customers, and following them keeps your number healthy:
- 1
Renewal and payment notices about an existing membership are utility; win-back offers are marketing.
- 2
Health claims and supplements are restricted under Meta's Commerce Policy; keep offers about your classes and memberships.
- 3
Only message former members who agreed to offers.
- 4
Get opt-in before sending marketing, and make opting out easy: Mywa handles opt-out replies for you.
Frequently asked questions
They're utility messages at Meta's rate for the member's country: $0.0034 in the US, $0.022 in the UK, effective 1 October 2026.
When the lead messaged from a click-to-WhatsApp ad in the mobile app and you reply within 24 hours, every message for up to 7 days is free.
If it can call a webhook or an API, yes. Mywa doesn't have ready-made connectors for specific gym systems.
Grow on WhatsApp,
without the chaos.
Bring your team into one inbox, launch your first campaign, and let the follow-ups run themselves.