WhatsApp for salons and spas: fewer no-shows, more rebookings
Remind clients of their appointment the day before, let them confirm or reschedule in one tap, and invite them back when they're due. You pay Meta's official rates directly and $14.99/month to Mywa.
Updated October 2026
The WhatsApp messages salons, spas and beauty studios send, and what each costs
Meta prices each message by its category. US rates shown, effective 1 October 2026; every country's rate is on the pricing pages.
| Message | Meta category | Sent by | Per message (US) |
|---|---|---|---|
| Appointment confirmed | Utility | Your booking tool, through webhook or API | $0.0034 |
| Reminder the day before, with Confirm / Reschedule | Utility | Your booking tool, through webhook or API, or a scheduled automation | $0.0034 |
| “Time for your next appointment” nudge | Marketing | Campaign to clients tagged by last visit | $0.025 |
| Quiet-day or new-treatment offer | Marketing | Campaign to opted-in clients | $0.025 |
| Questions about prices, treatments, availability | Service (free reply window) | Your front desk, in the shared inbox | Free for 1,000/month, then $0.0034 |
Meta decides a template's category when it reviews it; a message written as an update but containing an offer is billed as marketing.
Three WhatsApp workflows that keep the chairs full
- 1
Reminder with buttons
The day before each booking, Mywa sends a reminder with Confirm and Reschedule. Reschedule taps are tagged and assigned to the front desk.
- 2
Rebooking nudges
Tag clients by service and last visit, then send a campaign when they're due, such as six weeks after a cut, to those who opted in.
- 3
Fill quiet days
A last-minute offer for a slow Tuesday goes to opted-in clients in minutes, and replies come straight to the inbox to book.
A real monthly bill, by where your customers are
A salon with 800 appointments a month (confirmation and reminder each), 1,500 rebooking and offer messages and 1,200 replies, at Meta's rates effective 1 October 2026, with 1,000 free replies.
| Customers in | Paid to Meta | Paid to Mywa | Total / month | With a $0.005 fee per message |
|---|---|---|---|---|
| United States & Canada | $43.62 | $14.99 | $58.61 | $65.12 |
| United Kingdom | $134.85 | $14.99 | $149.84 | $156.35 |
| Germany | $303.75 | $14.99 | $318.74 | $325.25 |
| UAE | $114.66 | $14.99 | $129.65 | $136.16 |
| Australia | $146.64 | $14.99 | $161.63 | $168.14 |
| Brazil | $105.99 | $14.99 | $120.98 | $127.49 |
| India | $20.22 | $14.99 | $35.21 | $41.72 |
Before local taxes; Mywa on the monthly plan. The last column is Meta's charges plus a $0.005 provider fee on each message sent (Twilio's listed fee), for comparison.
Messaging clients the right way
Meta's policies keep WhatsApp useful for customers, and following them keeps your number healthy:
- 1
Reminders about a booked appointment are utility; “book your next visit” is marketing.
- 2
Send rebooking nudges only to clients who agreed to offers, and not too often.
- 3
Some treatments and health claims are restricted under Meta's Commerce Policy; keep offers factual.
- 4
Get opt-in before sending marketing, and make opting out easy: Mywa handles opt-out replies for you.
Frequently asked questions
They're utility messages at Meta's rate for the client's country: $0.0034 in the US, $0.022 in the UK, effective 1 October 2026. 800 appointments with two messages each cost $5.44 to US numbers.
If your booking software can call a webhook or an API, yes: it tells Mywa about each appointment and Mywa sends the messages. Mywa doesn't have ready-made connectors for specific salon systems.
Yes. Reminder templates can carry Confirm and Reschedule buttons; Mywa automations react to each, for example by assigning the chat to your front desk.
Grow on WhatsApp,
without the chaos.
Bring your team into one inbox, launch your first campaign, and let the follow-ups run themselves.