WhatsApp for clinics: appointment reminders patients actually read
Send reminders from your booking system, let patients confirm or reschedule with a tap, and answer enquiries from one shared inbox. You pay Meta's official rates directly and $14.99/month to Mywa.
Updated October 2026
The WhatsApp messages clinics send, and what each costs
Meta prices each message by its category. US rates shown, effective 1 October 2026; every country's rate is on the pricing pages.
| Message | Meta category | Sent by | Per message (US) |
|---|---|---|---|
| Appointment reminder with Confirm / Reschedule buttons | Utility | Your booking system, through webhook or API | $0.0034 |
| Appointment booked or moved | Utility | Your booking system, through webhook or API | $0.0034 |
| “Your report is ready” notice | Utility | API call or a tag added in Mywa | $0.0034 |
| Check-up recall or vaccination drive | Marketing | Campaign to an opted-in patient list | $0.025 |
| Answers to patient questions | Service (free reply window) | Your front desk, in the shared inbox | Free for 1,000/month, then $0.0034 |
Meta decides a template's category when it reviews it; a message written as an update but containing an offer is billed as marketing.
Three WhatsApp workflows that save the front desk hours
- 1
Reminder the day before
Your booking software calls Mywa's API or webhook for each appointment; Mywa sends the reminder template with Confirm and Reschedule buttons.
- 2
Tap to reschedule
A patient who taps Reschedule triggers an automation that tags the chat and assigns it to the front desk, who offer new times in the inbox.
- 3
Enquiries answered as a team
Questions about timings, fees or directions go to one inbox shared by up to 5 staff, with notes and assignment, instead of one receptionist's phone.
A real monthly bill, by where your customers are
A clinic sending 1,800 reminders and report notices, a 2,000-patient recall campaign and 1,500 replies a month, at Meta's rates effective 1 October 2026, with 1,000 free replies.
| Customers in | Paid to Meta | Paid to Mywa | Total / month | With a $0.005 fee per message |
|---|---|---|---|---|
| United States & Canada | $57.82 | $14.99 | $72.81 | $84.32 |
| United Kingdom | $177.60 | $14.99 | $192.59 | $204.10 |
| Germany | $399.50 | $14.99 | $414.49 | $426.00 |
| UAE | $151.31 | $14.99 | $166.30 | $177.81 |
| Australia | $194.39 | $14.99 | $209.38 | $220.89 |
| Brazil | $140.64 | $14.99 | $155.63 | $167.14 |
| India | $26.82 | $14.99 | $41.81 | $53.32 |
Before local taxes; Mywa on the monthly plan. The last column is Meta's charges plus a $0.005 provider fee on each message sent (Twilio's listed fee), for comparison.
What to send, and what to keep off WhatsApp
Health information is protected by law in most countries, such as HIPAA in the US and GDPR in the EU and UK. Mywa doesn't decide what's allowed for your practice; check your local rules and your own policies before sending anything clinical.
Many clinics keep WhatsApp to logistics: reminders, booking changes, “your report is ready, collect it at reception or log in to the portal”, and general questions, with results and diagnoses shared through their own secure systems.
- 1
Get the patient's consent to WhatsApp messages, and record it.
- 2
Send only what the patient needs to act on: time, place, what to bring.
- 3
Use Mywa's role-based access so only the right staff see patient chats.
- 4
Meta's Commerce Policy restricts promoting prescription drugs and some health products on WhatsApp.
Frequently asked questions
They're utility messages at Meta's rate for the patient's country: $0.0034 in the US and Canada, $0.022 in the UK and $0.0157 in the UAE, effective 1 October 2026. Mywa adds no fee per message.
Yes, if your booking software can call a webhook or an API: it sends Mywa the patient and appointment, and Mywa sends the reminder template. Mywa doesn't have ready-made connectors for specific clinic systems.
That depends on your practice, what you send and your agreements, not only on the tool. Mywa doesn't claim HIPAA compliance. Many practices use WhatsApp only for reminders and logistics; check with your compliance adviser.
Yes. Templates can include quick-reply buttons such as Confirm and Reschedule; Mywa automations can react to each button, for example tagging the chat or assigning it to the front desk.
Grow on WhatsApp,
without the chaos.
Bring your team into one inbox, launch your first campaign, and let the follow-ups run themselves.