WhatsApp Business API pricing in Bulgaria
Meta's official rates for messaging customers in Bulgaria, effective 1 October 2026, and a calculator for your real monthly bill. You pay Meta directly; Mywa is a flat $14.99/month.
Updated October 2026
Bulgaria pays Meta's “Rest of Central & Eastern Europe” rate.
Messages you send per month
Offers, launches, reminders to buy
Order, payment and booking updates
One-time passwords
Replies within 24 hours of a customer's message
Each gets 1,000 free replies a month
How you pay
Businesses in India are billed in rupees; everyone else in US dollars.
Your total per month
$529.79
Two bills. That’s all. Plus local taxes.
1 · Paid to Meta, directly
$514.80
Charged to the card on your own WhatsApp Business Account at Meta’s official rates. This money never passes through Mywa.
- Marketing · 5,000 × $0.086$430.00
- Utility · 3,000 × $0.0212$63.60
- Authentication (OTP) · 0 × $0.0212$0.00
- Service replies · 1,000 × $0.0212$21.20
1,000 service replies free this month (1,000 per number).
2 · Paid to Mywa
$14.99
One flat subscription. Every feature and 5 team members included.
- No markup on Meta's rates
- No per-message fee from Mywa
- No per-seat or setup fees
Meta’s list rates effective 1 October 2026, before tax. Utility and OTP rates drop at high volume, and chats that start from a click-to-WhatsApp ad are free for up to 7 days. All rates by country
What Meta charges per message in Bulgaria
List rates effective 1 October 2026, before tax. Marketing messages to Bulgaria are the 8th most expensive of 47 markets.
| Marketing: offers, launches, reminders | $0.086 |
|---|---|
| Utility: order and payment updates | $0.0212 |
| Authentication: one-time passwords | $0.0212 |
| Service replies, after 1,000 free | $0.0212 |
| Marketing | $86.00 |
|---|---|
| Utility | $21.20 |
| Authentication | $21.20 |
| Service replies | $21.20 |
Utility and authentication rates drop at high monthly volume.
Two bills. Nothing else.
With Mywa, what you pay for WhatsApp is always exactly two things, and you can see both.
- 1
Meta bills you directly for messages
You add your own card to your WhatsApp Business Account. Meta charges it per delivered message at its official rates. Mywa never touches this money.
- 2
Mywa bills one flat subscription: $14.99/month
Every feature and 5 team members included. The same price whether you send 100 messages or 100,000.
- 3
No markup, no extras
No margin on Meta's rates, no per-message fee from Mywa, no per-seat, setup or add-on charges.
What a month costs in Bulgaria
Real bills at Meta's 1 October 2026 rates for customers in Bulgaria, with 1,000 free service replies on one number.
| Business | Paid to Meta | Paid to Mywa | Total / month |
|---|---|---|---|
| Small shop: 2,000 offers, 1,000 order updates, 1,500 replies | $203.80 | $14.99 | $218.79 |
| Growing business: 10,000 offers, 5,000 updates, 1,000 OTPs, 4,000 replies | $1,050.80 | $14.99 | $1,065.79 |
| High volume: 50,000 offers, 20,000 updates, 5,000 OTPs, 10,000 replies | $5,020.80 | $14.99 | $5,035.79 |
Before local taxes. Mywa on the monthly plan.
What a per-message fee would add in Bulgaria
Meta's charges are the same with every provider. What changes the bill is what a provider adds on top. For a growing business messaging Bulgaria, Meta's charges are $1,050.80 a month; a $0.005 fee on each message would add 10% to that.
| Mywa: Meta's rates + $14.99/month flat | $1,065.79 (+$14.99) |
|---|---|
| Meta's rates + Gupshup's $0.001 per message | $1,070.80 (+$20.00) |
| Meta's rates + Twilio's $0.005 per message | $1,150.80 (+$100.00) |
| Mywa: Meta's rates + $14.99/month flat | $5,035.79 (+$14.99) |
|---|---|
| Meta's rates + Gupshup's $0.001 per message | $5,105.80 (+$85.00) |
| Meta's rates + Twilio's $0.005 per message | $5,445.80 (+$425.00) |
Fees as listed on Twilio's and Gupshup's own pricing pages, checked 25 October 2026, counted on messages you send only: Twilio also charges for messages customers send you. Their software or platform fees, if any, are not included. Before local taxes.
Bulgaria vs other WhatsApp markets
Rates per message (USD), effective 1 October 2026. The rate follows your customer's country, so messaging abroad costs that country's rate.
Replies now count after 1,000 a month
Meta didn't change Bulgaria's per-message rates on 1 October 2026. What changed for everyone: service replies are now charged after the first 1,000 per business phone number each month, at $0.0212 each for customers in Bulgaria.
Chats that start from a click-to-WhatsApp ad stay free for up to 7 days once you reply, whatever you send.
- 1
Send order, delivery and payment updates as utility, not marketing: they cost a fraction of the price.
- 2
Run click-to-WhatsApp ads. every message in the next 7 days can be free.
- 3
Send campaigns to people likely to care. fewer wasted marketing messages.
- 4
Check the rate you pay against Meta's. a provider markup grows with every message.
Frequently asked questions
Meta's rates effective 1 October 2026 are $0.086 per marketing message and $0.0212 per utility or authentication message, before tax. Service replies cost $0.0212 after 1,000 free per number each month.
The first 1,000 each month per phone number are. After that Meta charges $0.0212 per reply. Replies in the free window after a click-to-WhatsApp ad (up to 7 days) are always free.
Meta bills your own WhatsApp Business Account directly at its official rates. Mywa charges only its subscription, $14.99/month or $149/year, plus local taxes, with no markup on messages and no per-seat fees.
The rate follows your customer: any business messaging a number in Bulgaria pays Bulgaria's rate.
It uses Meta's official list rates. Your real bill can be slightly lower at high volume, because utility and authentication rates drop in volume tiers.
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