The Gupshup alternative with a flat price instead of a per-message fee
Gupshup's pricing page lists Meta's fee “billed at actuals” plus $0.001 per message of its own. With Mywa, Meta bills you directly and you pay $14.99/month flat, with the inbox, campaigns and automation included.
Updated October 2026
Gupshup vs Mywa for WhatsApp
From Gupshup's public pricing page, checked 25 October 2026.
Gupshup
- Fee per message
- $0.001, on templates out and session messages in and out
- Meta's charges
- “Billed at actuals” by Gupshup
- Monthly fee
- None listed for self-serve
- Team inbox, campaigns, automation
- Not priced on the self-serve page
Mywa
- Fee per message
- None
- Meta's charges
- Billed by Meta to your own card
- Monthly fee
- $14.99/month or $149/year (₹999/month in India)
- Team inbox, campaigns, automation
- Included, up to 5 team members
Source: https://www.gupshup.ai/pricing, checked 25 October 2026. Prices change; check Gupshup's page before deciding.
Gupshup's per-message fee vs Mywa's flat price
On top of Meta's charges, which are the same with both. Counts messages you send; Gupshup also charges for incoming session messages.
| Mywa: flat subscription | $14.99 flat |
|---|---|
| Gupshup: $0.001 × 5,000 | $5.00 |
| Mywa: flat subscription | $14.99 flat |
|---|---|
| Gupshup: $0.001 × 20,000 | $20.00 |
| Mywa: flat subscription | $14.99 flat |
|---|---|
| Gupshup: $0.001 × 100,000 | $100.00 |
When Gupshup fits better, and when Mywa does
Choose Mywa if your team sends more than about 14,990 messages a month, or wants an inbox, campaigns and automation ready to use without building them.
Gupshup may suit you better at very low volume, if you only need API access, or if you use its other channels and enterprise products.
How to move to Mywa
- 1
Create your Mywa workspace
Sign up with email or Google and pick monthly or annual.
- 2
Connect your number through Meta
Meta's Embedded Signup opens inside Mywa. Your WhatsApp Business Account and number belong to you, not to any provider.
- 3
Add your card in Meta's Billing Hub
From then on Meta bills your messages directly at its official rates.
- 4
Bring contacts and templates, invite your team
Import contacts by CSV, recreate the templates you need, invite up to 5 team members and go live.
Frequently asked questions
Its pricing page says Meta's fee is “billed at actuals” and Gupshup charges “a standard 0.001 USD per message fee” on outgoing templates and on session messages in and out (checked 25 October 2026).
Above about 14,990 messages a month, yes: Gupshup's fees pass Mywa's $14.99 flat price there. Below it, Gupshup's fees are lower, but compare what software you get for them.
No. The number and your WhatsApp Business Account are yours. You connect them to Mywa through Meta's Embedded Signup.
From each provider's own public pricing page, checked 25 October 2026 and linked on the cost breakdown page. Where a page didn't say something, we say so rather than guess. If anything is out of date, tell us at hi@mywa.net and we'll correct it.
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without the chaos.
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